4 Trends and Artists To Look Out For This Year
At the beginning of the new year we had the lawsuit against Spotify along with announcements from several high-profile characters. Now that we are getting further into the year, the massive bombs that have been dropping don’t seem to be dying down at all this year. Here’s some trends to keep an eye on.
Rising Of The Boy Bands
We’ve been hearing a few bands getting back together like N’Sync and Backstreet Boys, however the boy band groups still don’t seem to be dying out. With One Direction splitting in 2016, there’s been a void when it comes to rising boy band talent. One such band that could fill this void is the boy band PrettyMuch, who have some quality dancing skills and great harmonies that call back to an update Boyz II Men.
The band has some great talent but they have some strong competition in the form of Why Don’t We. In the last year, Why Don’t We has launched five EPs and has well over 2 million followers on Instagram.
The Latin-Pop Revolution
As the latin community keeps growing, there’s been a rise in Latin-Pop. That much is clear when the Luis Fonsi and Daddy Yankee’s hit “Despacito” was number one on the leaderboards for 16 weeks last year. Because of that not only are people hankering for more of that music, studios have been investing into Latin music. From trap music all the way to reggaeton, everyone seems to want to get in on the action. Even other artists have been looking to work with their Latin peers with Beyoncé teaming with Logic and even Justin Bieber appearing in a “Despactio” remix.
Regardless, the Latin-Pop style music is picking up with no signs of it dying down any time soon.
YouTube Providing Music-Streaming
With well over 1 billion hours of daily streaming, YouTube created a music streaming service quite recently that got people talking about it. At this point, the service has been launched but provides limited access to users in the US, Mexico, Australia, South Korea, and New Zealand. There are plans in having it launched in other countries in the coming weeks as well.
At this point it’s hard to say how well the service goes, however it’s a clear answer to Spotify that combines both music and video. It’s served up on a new redesigned app along with a desktop player so users can choose between each one. Furthermore the service is free, but has ads played while signing up to Youtube Premium for $9.99 a month will remove the ads.
Better Odds Of Getting Your Concert Tickets
Although there are still a lot of ticket scalping (those who buy only to resell the ticket for a profit), one of the big issues for a lot of concerts were that some of their purchasers were in fact bots. These bots managed to snag tickets that were about half off, but also nab good seats to some massive concerts. That being said, in 2016, Ticketmaster launched a campaign called Verified Fan which weeded out fishy sales and dealt with them. It worked amazingly as there was only three percent of the tickets to a Bruce Springsteen Broadway show that were resold.
Upon hearing that, more and more artists are doubling down on this trend to ensure that fishy sales don’t happen. Some have even used this as part of their marketing campaign. For example, Taylor Swift signed up, but gave ticket purchase priority to individuals who watched any of her videos or purchased any merch aside from the tickets.
There are a lot of trends that are happening each with their own promising effects on the music industry and how fans interact with their favourite singers and bands. I wonder what else could happen this year?